Rebranding the Fight Against Hunger

The fight against hunger presents a number of significant challenges to any organization that seeks to take it on. It is estimated that as many as 50 million Americans face hunger every year. These dire circumstances are what made us jump at the opportunity to work with The Foodbank of Monmouth and Ocean Counties. Through our extensive research, we discovered they are at the forefront of a new generation of organizations that understand that the numerous causes of hunger are incredibly complex and cannot be countered by simply providing food. To fight hunger, it is essential to provide services that equip individuals with the tools necessary to escape hunger permanently.

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Bigger Isn't Always Better

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Bigger is better—an age-old mantra whose bark may be bigger than its bite. For decades, there’s been a perception of greater success toward the concept of large companies. A higher number of employees supposedly equates to a greater success rate, which somehow implies large companies being better than their smaller competitors.  While certain industries yield a greater correlation between size and success, the importance of creativity and strategic thinking makes the field of marketing a different beast entirely. As a smaller-scaled marketing agency, we’re here to testify that working with a smaller marketing company may be a more strategic choice for many brands.

Be Prepared to Go Viral

Being in the marketing and branding industry, it’s never too long between hearing from clients who want help Going Viral. However, as successful as some companies and products have been riding the viral wave, we think that often not enough energy goes into being prepared… because if you are lucky enough to find that secret viral formula, capitalizing on it proves real success.

Unexpected Thinking Ad for Super Bowl LI

To say Super Bowl LI delivered a memorable game would be an understatement. As the first ever Super Bowl to go into overtime, fans got more than they bargained for; and if you stayed up late to watch every last second, you were rewarded with a game that you will never forget. However, not only were you rewarded with a phenomenal game; but we believe one of the best Super Bowl commercials came immediately after the game… did you catch it?

How to Rebrand a 100-Year-Old Business

Geotechnical engineering may not be the sexiest industry, but it is arguably one of the most important. Building foundations for skyscrapers and bridges, sometimes in tricky locations such as near large bodies of water or in areas with seismic activity, is all in a day’s work for these engineers. It’s no surprise that this industry is home to some of the greatest minds out of institutions like MIT, CalTech and Stanford.

What the heck does ¶# ⁐ ^ / v mean?

As you can imagine, as a marketing agency we do a lot of proofreading. A lot.

As a result, proofreading marks are near and dear to our hearts. It’s how we communicate changes with each other. By using universal proofreading marks, we don’t have to wonder if the rest of the team understands what we’re trying to communicate.