The Super Bowl is a time for advertisers to set the standard for their company’s marketing strategy and live in their consumers’ memories for years to come. Super Bowl LIII was no exception. This year’s ads focused on humor, emotion, celebrity star power and other topics to make an impression in the minds of viewers. What makes an ad so special are the strategic nuances that satisfy the consumers’ Movie in the Mind℠, the catalyst for all the successful work BrandTuitive creates for its clients. Our choice for the ad that best met consumers’ Movie in the Mind℠ this year is Google’s “100 Billion Words.”
BrandTuitive is Named a Top NYC Branding & Advertising Agency in 2018
High Tech, High Impact: New Platforms and Strategies for Reaching Your Customers
If you’re in the advertising or marketing industry, you’ve likely noticed a large shift in the way products are marketed. Consumer engagement has moved away from traditional TV commercials to new digital and experiential methods of advertising. In today’s blog post, we explore emerging technologies and strategies that brands and marketers should consider utilizing to expand their customer base. Whether your brand is struggling with the transition from traditional TV or you’re simply interested in other tactics to reach your customers, read along and let us know what you think.
Bigger Isn't Always Better
Bigger is better—an age-old mantra whose bark may be bigger than its bite. For decades, there’s been a perception of greater success toward the concept of large companies. A higher number of employees supposedly equates to a greater success rate, which somehow implies large companies being better than their smaller competitors. While certain industries yield a greater correlation between size and success, the importance of creativity and strategic thinking makes the field of marketing a different beast entirely. As a smaller-scaled marketing agency, we’re here to testify that working with a smaller marketing company may be a more strategic choice for many brands.
Be Prepared to Go Viral
Being in the marketing and branding industry, it’s never too long between hearing from clients who want help Going Viral. However, as successful as some companies and products have been riding the viral wave, we think that often not enough energy goes into being prepared… because if you are lucky enough to find that secret viral formula, capitalizing on it proves real success.
More Than Just a Branding Agency
The Power of Emotion
Effective marketing provokes emotions that fulfill on a customer’s need or desire . . . and ultimately results in their making a purchase. Although the emotions can range from a lighthearted feeling of joy to a deeply rooted feeling of freedom, emotions drive purchasing decisions. Smart marketers understand this and leverage it in their communications.