When a business is looking for clients, it’s important that they have the right look, feel and tools to properly display their competitive advantage. This can be difficult for companies that have been in business for a long time; they can start to look dated and behind modern times. This was an obstacle faced by MRCE until we rebranded them and provided them with a powerful, new brand identity.
NYC Agency BrandTuitive Rebrands Nonprofit Episcopal Relief & Development
Branding and marketing agency BrandTuitive today announced the rebranding of Episcopal Relief & Development, the international organization that provides relief after disasters and ongoing development work for those struggling with hunger, poverty, disaster and disease. With the rebrand, Episcopal Relief & Development showcases their focus on three signature priorities: Women, Children and Climate. BrandTuitive worked with the nonprofit to craft uncomplicated messaging to clearly explain the highly effective work they do that can be quite complex in its execution.
BrandTuitive Renames Fast-growing ZenCash
BrandTuitive, NYC-based branding agency, has renamed fast-rising cryptocurrency ZenCash to Horizen. Horizen is a one-year-old blockchain project that stands apart from others in its commitment to protecting the privacy of its users. The new name reflects the organization's visionary approach and its drive to fulfill the promises in its roadmap. The unique spelling of Horizen gives a nod to its Zen legacy, adored by its passionate community.
BrandTuitive is Named a Top NYC Branding & Advertising Agency in 2018
High Tech, High Impact: New Platforms and Strategies for Reaching Your Customers
If you’re in the advertising or marketing industry, you’ve likely noticed a large shift in the way products are marketed. Consumer engagement has moved away from traditional TV commercials to new digital and experiential methods of advertising. In today’s blog post, we explore emerging technologies and strategies that brands and marketers should consider utilizing to expand their customer base. Whether your brand is struggling with the transition from traditional TV or you’re simply interested in other tactics to reach your customers, read along and let us know what you think.
Rebranding the Fight Against Hunger
The fight against hunger presents a number of significant challenges to any organization that seeks to take it on. It is estimated that as many as 50 million Americans face hunger every year. These dire circumstances are what made us jump at the opportunity to work with The Foodbank of Monmouth and Ocean Counties. Through our extensive research, we discovered they are at the forefront of a new generation of organizations that understand that the numerous causes of hunger are incredibly complex and cannot be countered by simply providing food. To fight hunger, it is essential to provide services that equip individuals with the tools necessary to escape hunger permanently.
Bigger Isn't Always Better
Bigger is better—an age-old mantra whose bark may be bigger than its bite. For decades, there’s been a perception of greater success toward the concept of large companies. A higher number of employees supposedly equates to a greater success rate, which somehow implies large companies being better than their smaller competitors. While certain industries yield a greater correlation between size and success, the importance of creativity and strategic thinking makes the field of marketing a different beast entirely. As a smaller-scaled marketing agency, we’re here to testify that working with a smaller marketing company may be a more strategic choice for many brands.
How to Rebrand a 100-Year-Old Business
Geotechnical engineering may not be the sexiest industry, but it is arguably one of the most important. Building foundations for skyscrapers and bridges, sometimes in tricky locations such as near large bodies of water or in areas with seismic activity, is all in a day’s work for these engineers. It’s no surprise that this industry is home to some of the greatest minds out of institutions like MIT, CalTech and Stanford.
More Than Just a Branding Agency
BrandTuitive Named One of Leading NYC Branding Agencies
Delicious is Lazy
BrandTuitive Announces New Client
Inspiration for Brilliant Copy
Differentiate Your Brand From The Heart
Marketing that catches the eye, yet friendly to Mother Earth
The new season of Devious Maids started this week and in anticipation of the season premier, the show has gone beyond conventional billboards and posters. They have engaged the core audience by power washing the show logo with the hashtag #secrets on the streets of New York City. This raises awareness for the show, brings attention to the start of the new season and drives engagement via social media.