NYC-based branding and marketing agency, BrandTuitive, partnered with color management solutions company, Datacolor, to launch their latest monitor calibration tool – SpyderX. BrandTuitive was engaged to position the product for launch, develop a compelling messaging platform and create a campaign that powerfully resonates with their photographer target audience.
Our Super Bowl Ad Champion
The Super Bowl is a time for advertisers to set the standard for their company’s marketing strategy and live in their consumers’ memories for years to come. Super Bowl LIII was no exception. This year’s ads focused on humor, emotion, celebrity star power and other topics to make an impression in the minds of viewers. What makes an ad so special are the strategic nuances that satisfy the consumers’ Movie in the Mind℠, the catalyst for all the successful work BrandTuitive creates for its clients. Our choice for the ad that best met consumers’ Movie in the Mind℠ this year is Google’s “100 Billion Words.”