MRCE
Reinventing a Legacy Leader
MRCE, a 100-year-old geotechnical engineering firm, is solving some of the most complex underground architectural challenges. As a business, they’re a true category leader and innovator — but their brand impression was sending the opposite signals: dated, expected and undifferentiated, to both the marketplace and employee base.
A bold, revolutionary approach was needed.
We crafted the tagline “Built on Firm Foundations” to celebrate their legacy expertise, while showcasing their cutting-edge solutions throughout the visuals and messaging: the perfect balance of trust and innovation.
Our Role
An integrated, 360 overhaul including logo, messaging and a contemporary system of visual assets.
Impact
The rebrand was so successful, it’s been delivering for over 10 years.
The brand identity, website and integrated suite of marketing assets all now contribute to the continued growth of the business — and pride of their employees.
MRCE employees — their best brand ambassadors.
