Fulfill
Boldly Owning Their Unique Value
Fulfill, formerly the FoodBank of Monmouth and Ocean Counties, is a nonprofit supporting a wide variety of initiatives that address the root causes of hunger.
They had outlived their legacy name and brand.
We renamed them Fulfill and created a unified visual identity that reflected their sophisticated and strategic approach to the unique challenges faced by the communities they serve. The tagline, “Hunger Won’t Win Here” leaves an empowering vs. passive impression. And, the entire verbal and visual system showcases the range of ways Fulfill delivers meaningful value.
Our Role
To better engage key stakeholders, including Donors and Advocates, the organization needed to tell their unique story in a more ownable and powerful way.
BEFORE
AFTER
Impact
Now the brand reflects the authentic experience — and the proof is in the numbers:
donations received year over year increased 20%, and average donation amount grew 29%.
The new brand was well received by the Fulfill board of directors and employees.
