BrandTuitive | A Leading Rebranding Advertising Agency in NY

ShopKeep

ShopKeep is a cloud-based, iPad point-of-sale system. They were relatively new to the POS space and were seeking to grow quickly and gain more investor dollars. In order to differentiate themselves in a crowded category, they needed to tell their story better.

The Movie in the Mind we revealed

Many small shop owners, the core ShopKeep target, were terrified of losing the investment they made in their business by making the wrong business decisions. They were having trouble choosing between POS systems because the differences between them were not well communicated.

How we made ShopKeep the star

BrandTuitive helped communicate that using ShopKeep is the simplest way to make smarter business decisions. We highlighted their business-leading backend reports by developing case studies of real shop owners and ShopKeep users. We also increased their credibility by leveraging their founder, a fellow small-business owner, who truly understood what customers needed.

Unexpected Thinking

We advised ShopKeep to make their software as user-friendly and easy-to-use as possible so customers could feel reassured and in control of their business. We also advised them to invest in customer support, which set ShopKeep apart from their competitors.

Results

ShopKeep recently closed its fourth round of funding bringing the total capital investment to $97MM and now has over 25,000 monthly SaaS (Software-as-a-Service) subscribers.

Services

Branding
Brand Positioning
Tagline
Brand Messaging Platform

Brand Marketing
Marketing Strategy & Planning
Print & Digital Advertising
Brochures & Collateral
Trade Shows & Events

““The company has been an amazing success and is still growing quickly. In our early days, I’m not sure if we could have gotten the venture funding we did without BrandTuitive’s work. It really allowed us to stand out from our competition.””

— Founder, ShopKeep

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